livloNG Herbal Tea Packaging Design: Tea that Carries the Spirits of Africa
Overview
LivloNG is a growing brand of natural health foods and vitamins across the SADC region. Notably, their teas are more than just a product; they’re a celebration of South Africa’s rich biodiversity and cultural identity. However, while their blends were rooted in tradition and purpose, their packaging told a different story—one of missed opportunity.
The Challenge
Housed in plain, transparent pouches with basic stickers, Livlong’s tea range felt more functional than inspirational. Meanwhile, as the tourism market surged and competitors evolved, the packaging failed to resonate with shoppers—especially those seeking meaningful, premium souvenirs with a story to tell.
As a result, the range suffered from a lack of shelf impact. Additionally, there was a weak cultural and emotional connection with consumers. Furthermore, the packaging did not reflect the product’s quality or brand personality. Consequently, Livlong struggled to scale packaging appeal across its wide range.
The Solution
We helped LivloNG reimagine its tea line into a storytelling platform. To achieve this, we drew from South Africa’s “Big Five” wildlife icons, culture, and indigenous ingredients to create a range of 28 bold, beautiful packs. Moreover, each design weaves together animals, people, and vibrant botanical illustrations, while a tactile clear window showcases the natural tea leaves within.
The Impact
The new digitally printed pouches are visually striking, rich in symbolism, and consistent in quality. As a result, they stand out both in-store and online, engaging tourists and locals alike with their sense of place and premium finish. More than just packaging, each pouch now acts as product, souvenir, and story—all in one.
Importantly, this packaging wasn’t just decorative; it became a canvas of national pride. By turning packaging into a cultural artefact, LivloNG elevates both product and perception. Ultimately, the new look proves that design rooted in story doesn’t just look good—it works hard.
