Herevia Distillery Gin and Vodka Label Redesign
Overview
Herevia is a boutique Vietnamese distillery crafting small-batch gin and vodka, proudly rooted in local culture. Their original label drew inspiration from the Đông Sơn drum — a historic Vietnamese symbol of harmony and craftsmanship. As they prepared to launch a premium range, Herevia needed more than a label, they needed a statement. Thirsty Fox is approached to elevate their existing label system while retaining cultural meaning and brand heritage.
The Challenge
Honour the Past, Without Getting Stuck in It: The Đông Sơn drum is packed with powerful symbolism — but it’s also visually complex. We had to simplify without diluting.
Make Busy Feel Beautiful: Distill a crowded historical pattern into something clean, modern and high-end.
Create Premium Shelf Presence: The packaging had to look export-worthy, gift-worthy, and bar-shelf bold — without shouting.
The Solution
Our Solution
We reimagined the Đông Sơn narrative into a two-part label system that balances craft, clarity and impact:
Floating Heritage Layer – A transparent front label printed with refined, modernised Đông Sơn motifs. It wraps the bottle in cultural depth — without blocking the spirit’s natural colour.
Premium Paper Seal – A bold secondary label brings warmth and structure, with tactile finishes, handwritten elements and batch info. It acts as both a quality mark and a design contrast — breaking the minimal with a proud artisan touch.
The Impact
Herevia’s new look captures everything they stand for: modern Vietnamese craft, proudly distilled. It doesn’t just sit on the shelf — it stands apart.
From Hà Nội to high-end bars around the world, this is how heritage evolves.
