Dr Sam Supplement Longevity Pouch Design
Overview
Formulated by Dr Sam—a medical doctor, Aboriginal plant medicine expert, and longevity researcher—this supplement line does far more than follow wellness trends. Instead, it blends biotechnology, ancestral healing, and AI-driven precision medicine to provide support for vitality, immunity, and healthy ageing.
The Challenge
Many supplements on the market follow a sporty, gym-heavy look. However, that wasn’t the story Dr Sam wanted to tell. Instead, she wanted something premium yet grounded, clinical yet personal, and compliant with Australia’s strict TGA regulations. At the same time, the design needed to feel intelligent and connected to her Indigenous background, without being overly flashy and cold.
The Solution
Rather than chasing trends, we built a design system rooted in meaning. To begin with, black became the foundation—commanding and sophisticated, allowing product callouts to shine. Next, we developed a custom pattern using Indigenous dot art, honouring Dr Sam’s cultural heritage while subtly referencing cellular biology and biochemical pathways. Additionally, two colour variations—orange for day, blue for night—distinguished the Morning and Evening blends, creating an intuitive visual system.
Furthermore, the dots shimmer with a metallic finish, delivering standout shelf presence while evoking precision and purity. Ultimately, the result is both clinical and soulful: a package that feels like a promise.
The Impact
Dr Sam now has a brand identity that lives up to the innovation inside her formulas. The packaging has earned praise from customers. It has also impressed fellow health professionals and creatives alike.
As a result, it’s helped her move forward with confidence, opening doors to new retail partnerships.
From the very first conversation, we helped bring clarity to Dr Sam’s vision. Throughout the process, we guided her through a structured creative approach. We translated her 20+ years of expertise into a visual identity that communicates instantly, compliantly, and powerfully.
